Wednesday, 11 November 2009
Non Format - the potential of type
Some imagery here courtesy of the Non Format website the design company responsible for the original [and best] design of Varoom magazine. Take note of the image/typography overlap, the letter forms 'just' retain their legibility but start to assume the more poetic potential of abstract imagery. It is a fine line that is being tread but can give the Illustrator scope to include typography that is both expressive [meaning it can carry forward an idea beyond the literal] and communicative.